In this edition of Net Buffalo's Newsletter, we've herded together some innovative ideas, tips and suggestions to help you get more from your website and marketing efforts in 2010. We showcase some new websites that we recently launched, visit our community, examine "those Dodgers", and highlight some other recent happenings at Net Buffalo.

Find more information about Net Buffalo and its services at www.NetBuffalo.com

Looking forward to keeping in touch,
Net Buffalo

Mark Frey Chief Inspiration Officer @ Net Buffalo

Email Marketing: Are you in Contact?

Have you been racking your brain for ways to draw attention to your business or organization? Email marketing can provide an easy, affordable way to reach your customers, prospects and sponsors and stay in touch. If your goals include: building relationships, making sales, promoting your goods or events, gathering data or simply encouraging loyalty; then you should be leveraging email marketing to get results.

Personalized, relevant messages are a key strategy of email marketing campaigns. You can easily create attractive, professional-looking email communications to stay in regular touch with your audience and build strong, endearing customer relationships.

With email marketing you can simply upload a list (like an Excel spreadsheet) of your current email addresses into your campaign database or type them in manually to get started. Your website can also be setup to encourage new users to simply enter their email address in order to sign-up for your company emails - thus allowing you to automatically grow your list of subscribers. A tasteful email template can utilize your logo and website graphics for branding consistency. In your email campaign, you can organize email addresses into discrete targeted user lists based on your specific types of messaging and promotions. Your targeted recipients will be more likely to respond – and more likely to act on your emails. Additionally, email marketing campaigns enable you to track who reads and responds (e.g., clicking on a link to a specific page in your website) to your emails. Detailed reports provide insightful data that strongly suggests that, if done properly, an exact return on investment can be tracked!

It's better and more effective than regular email. Digital marketing through email marketing campaigns reportedly rose 15% in 2009. Email marketing is viewed by many experts as second only to search marketing as the most effective online marketing tactic. For as little as $15 per month you can send out unlimited email announcements/newsletters to up to 500 of your subscribers, so what are you waiting for?

Recap of benefits of Email Marketing:

Target different groups of recipients

Boost customer communication

Get more referrals, more easily

Get immediate response and action

Track who reads and responds

Save on paper and postage

Incorporate advertisements

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GH Sports, located in San Luis Obispo, California, is a unique business specializing in clothing and accessories for running, cycling, and swimming disciplines in all types of weather conditions. We develop, design, and manufacture the GH label of multi-sport technical apparel

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WingFoot Iskiate

WingFoot Iskiate is a great tasting super-natural performance drink made from chia seeds. Iskiate, sometimes called Chia Fresca, is a perfect blend of roasted chia seeds with a touch of citrus and ginger to create a delicious and refreshing energy drink unlike any other.

Jimmy Bump's Pasta House

Jimmy Bump's Pasta House is a casual Italian restaurant that is a favorite dining spot for locals and visitors to the Los Osos area. Owner and chef Jimmy D., started in the restaurant business at the age of sixteen in the San Fernando Valley. He managed several Italian restaurants in the valley until moving to Shell Beach in 1973 to run the Spyglass Inn. Jimmy served as State Director for the California Restaurant Assn. for 12 years. He now spends most of his time in the kitchen of Jimmy Bump's Pasta House.

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	SEO - Elevate your website to the top of search engine pages. Net Buffalo can apply expert, focused attention to your website as part of a coordinated, site-wide optimization plan. We'll help your website gain traction amongst the competition in local and regional search engine results. Get your free initial analysis today. [ I need SEO ]
	Re-design - Thinking about giving your website a makeover? Net Buffalo can help with small touch-ups or an entirely new, professional design based on your preferences. We'll collaborate closely with you to bring your newest ideas to fruition. [ Show me your work! ]
	Website Content Updates - Don’t have the time or energy to make routine updates or changes to your website content? We can help! Net Buffalo has a variety of monthly service packages designed to provide you with the assistance you need. [ Update My Website! ]
	RSS Feeds - Feeds provide a valuable function in that they allow you to tap into a continuous flow of news content from well-known news sources for your own website. The feed process is completely automated and the content provided helps to keep your website relevant, fresh and interesting for users. Net Buffalo can integrate multiple, free news feeds from all manner of online sources into your website.
	RSS Feeds - Selling banner advertising space is a great way to use your site's traffic to generate revenue. Net Buffalo can design and setup suitable areas within your website for displaying your advertiser, sponsor and donor ads. We offer many options and a wide variety of innovative means (e.g., rotating ads) to economize your advertising space and keep your website clean and uncluttered looking. You will be amazed at how easy it is to manage your website ad space and ad campaigns.
	Newsletter - Have you always wanted to send out your own monthly business newsletter? Now you can! Net Buffalo can equip you with the tools to create professional looking newsletters that can be emailed to your customer base and prospects. We'll include the ability to sign-up new subscribers, archive past newsletters, and provide you with useful, in-depth reports that will tell you precisely how well your newsletters are being received by your audience. Stay in touch with your customers and reach new ones with a newsletter!

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4th Annual Dog Splash Days, September 10– 12, 2010 at Templeton Community Pool

This incredibly popular event returns this year to the Central Coast. We all know that dogs love to swim so we have again reserved the Templeton Community pool to give our pooches a chance to hit the water and have some fun. There will be beach balls, retrieval toys, and experienced dog handlers in the water to make this a truly memorable event.

Fore more information, please visit: www.parks4pups.org

LIVE MUSIC

"Billy Estrada & Friends" will be performing Friday, October 1st, 5:30-8:30pm at The Branch Street Deli located in the historic Village of Arroyo Grande. The Branch Street Deli is a wonderful little outdoor venue. Their summer concert series offers people of all ages the opportunity to dine and relax outdoors; enjoying an early evening of live local music on the central coast. John and Maureen G. are the most gracious hosts and know how to take care of their customers.

Find out more about Billy Estrada and Friends at: www.billyestrada.com